DATA ANALYTICS TO COMPETE IN A CHANGING LIFESCIENCES MARKET!

Data driven decisions in managing competition, manufacturing, and sales challenges

Life Sciences pharma first

Use Case

A medical devices company has agents supplying operation kits and other surgical kits to hospitals and at times have these kits sitting in the hospital. However, sometimes inventories could go low and they try finding one in their car or they reach out to a colleague for a spare. A warehouse management systems and predictive algorithms seemed to be the way to go.

Life Sciences pharma sec

Format and Product code challenges

Various SAP systems gives their own local codes to products and material. Combining all of this into a manageable database is a huge challenge. In addition, as new products are coming in and some old kits getting decommissioned or upgraded, a system that can gracefully handle these changes also seemed mandatory.

Life Sciences pharma third

Use Predictive Analytics For:

  • Manufacturing & Supply Chain
    • Inventory control
    • Demand planning & forecasting
  • Sales & Marketing
    • Pricing Optimization
    • Salesforce effectiveness
    • Marketing channel analysis