Price Optimization

SRP’s price optimization module does all that hard work for you by taking millions of data bytes from public and proprietary sources

Price Optimization

In this highly competitive market place, pricing your financial products right can make a huge difference in keeping or losing your customers to a competitor. Pricing is dependent on risk profiles, competing marketing forces, customer propensity to pay just to name a few.

SRP’s price optimization module does all that hard work for you by taking millions of data bytes from public and proprietary sources, and combining that with historical, transactional, and customer demographic data to come up with pricing plans for various financial products. Big data analytics make it possible to bring together data from financial markets all around the world, rick factors, and suggest smart lending strategies to institutions to grow their top line.